Designing and color labels and stickers may seem like an extremely easy task that requires little to no effort. Although it can be true, it is still important to put your time and effort into creating the perfect labels and stickers for your products.

Basic Things to Consider When Creating Stickers and Labels

  1. Choose the right type of printing medium.

Stickers are typically printed on vinyl or plain paper depending on where the sticker labels are adhered to. Vinyl is essentially a great choice for printing product labels or stickers as they are more versatile. Vinyl printing papers can also be waterproofed by using a clear coat or by laminating it.

  1. Consider where you are putting the stickers or labels on.

Different printing materials are suitable for different applications. Thus, you need to consider where you are putting your labels or stickers on. Paper labels are definitely not ideal for outdoor applications as they are not waterproof. Biaxially-Oriented Polypropylene film, on the other hand, are more suited for sticking on materials that are often subject to water.

  1. Invest in a good-quality printer

Even if you have the best quality printing paper for printing labels and stickers, you won’t achieve your desired output if you don’t have the right printer to do the job.

Your printer choice typically depends on your label’s design. However, a four-color inkjet printer that offers a print resolution of 1200 dpi will essentially do the job.

The Creation and Printing Process

  1. Select the most appropriate color combinations.

Your color options for creating your stickers and labels will depend on the shade of the area you are sticking it too. For example, if you are sticking your label on a dark green wine bottle, pastel colors may not be the best color options to use. Use darker and bolder colors instead such as dark red, black, rose gold, etc.

  1. Set the image resolution.

Given that labels and stickers are often read at a close distance, it is important that every detail is clear and easy to see and read. Higher-resolution essentially means higher image detail.

Resolution is typically measured in DPI (Dots per Inch). More ink dots printed per inch equates to higher image resolution. Thus, higher resolution means better image quality in terms of detail and sharpness.

  1. Choose your desired shape.

The shape of your labels and stickers is essentially down to your preference and needs. You can go for standard shapes such as oval, square, rectangle, or circle. You can also be more adventurous and go for odd shapes.

  1. Manually proof your work before printing.

Even if you already feel satisfied with your design and its color combinations, it is always ideal to manually proof your output before printing it out. Going through your work allows you to alter any imperfections and do adjustments if necessary.


Labels and stickers play an important function in the branding and promotion of your products. Thus, it is important that you invest time and money to create the perfect outputs.

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